At the Greater Hillsdale Humane Society (GHHS), our primary social media platform is Facebook, as it aligns with our target audience of an older demographic. As of January 2025, the GHHS Facebook page has 6,600 followers, an average monthly reach of 12,000, and total page views of 120,000.

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As part of our recent rebranding efforts, we launched a more user-friendly website designed to enhance accessibility. The updated site allows users to view adoptable animals, explore volunteer opportunities, and access valuable community

resources. This digital transformation has been instrumental in strengthening our social media outreach and fostering greater community engagement, ultimately creating a welcoming environment that our community can take pride in.

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Additionally, our enhanced management and social media strategy have enabled GHHS to establish a strong partnership with the Bissell Pet Foundation, based in Grand Rapids, MI. Through our involvement in Bissell's Fix the Future program, we actively support efforts to address the stray population and alleviate overcrowding in local animal shelters.